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Spark Design Group

blakemartin | Thu, 03/01/2012 - 16:27

Brief from client 

This logotype is designed for the Spark Design Group. They are a creative branding and custom invitation shop in the mid west.

Version 3. Changed ear to have no spot. Corrected rear back leg to be shorter than foreground leg.

5 Comments

cayke's picture
3 pencils
cayke | Thu, 03/01/2012 - 18:16

i think the dog shouldn't have fur or eyes. you want it to look sleek and fast, considering he has a lightening bolt tail, but the rest of his body looks like some chill dog on a farm.

blakemartin's picture
1 pencil
blakemartin | Thu, 03/01/2012 - 19:51

Actually we aren't really looking for sleek or fast. The spark on the tail is just playing off of the word 'Spark.' "Some chill dog on a farm" is perfect. The target clients are just that, 'chill.

Thanks for the comment!

kaosme's picture
63 pencils
kaosme | Fri, 03/02/2012 - 06:42
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it's preety good. i think the leg should be upper still.

botw's picture
224 pencils
botw | Fri, 03/02/2012 - 16:03
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It looks like a puppy. Intentional?

blakemartin's picture
1 pencil
blakemartin | Fri, 03/02/2012 - 21:16

We loosely modeled it after the actual dog, which is still a puppy. I think it works because we still want the youthful feel.

Thanks for all the helpful pointers.

Version history