Specialty coffee brand - Grassroots coffee
Colllo | Tue, 09/29/2015 - 03:05
Brief from client
Logo design for a specialty coffee brand with its focus on sustainability and support of coffee-producing countries.
The client wanted the brand to be recognized as specialty coffee and have an aspect which implied sustainability or environmental friendliness.
The logo will also be used at various sizes on different medias
This is version 1 of the logo
I've decided to use a common piece of latte art so that the logo can be easily recognized as a specialty coffee brand.
I incorporated a sprout at the top as a symbol to both the name of the brand as well as sustainability.
I went with a primarily black and white color scheme to highlight simple but not sure if it's working.
Also, not too sure about the placement of the logo versus the text
