Tailwind

Brief from client 

The logo should be simple, yet distinct. The concept of tailwind should invoke feeling of
- Forward momentum,
- a wind at your back,
- a supporter/ally/champion/partner/hero/etc.

Logo should invoke the following important brand values:
- Credibility, Trustworthiness, Positivity, Professionalism
- Fostering Engagement/connection between brand and consumer, helping the brand understand who their customers/audience are.. and how they can better reach them.
- Expanding Reach and building community
- Targeting to reach more of the right people; those who are already interested in you.
- Boiling down something complex into simple and meaningful insights
- Being ahead of the game, ahead of the curve, on the brink, cutting-edge.
- By using us:
> You are becoming smarter
> You are getting a leg-up on your competition
> You are innovative, harnessing the latest and best tools in the market
> We make you better at your job and give you an advantage above everyone else so you can deliver the best possible results for your company, your boss, your clients...