Team Analytics & Innovation
Brief from client
Hi guys!
Im working on this brand design which is meant for a team composed mainly of business/data analysts, app developers and data base administrators (I´m one of the analysts and given that im also into graphic design i proposed that some branding design would be really cool for the team at a corporate level).
Well i will cut to the chase and try to not bore you guys.
There are 3 main concepts that the General Manager wants the brand to communicate: Innovation - Analytics - Development (app programming).
Some secondary concepts are: Technology, Metrics, Teamwork, integrity, customers satisfaction
Given that the team is inside of a big corporation, the brand will have to coexist most of the time with the motherbrand. So i want the logo to be flashy, but i want to avoid a visual competition between the 2 logos (correct me here if im wrong onto this approach)
I will be working on some different visual approaches and will be including new versions. The first ones are Iconic version and Geometrical Abstract Version. I will continue working on this and uploading new ones as soon as i have them.
I look forward for your feedback and opinions!
Thank you!
2 Comments
I'm a bit late on this, sorry.
Right off the bat, I'd say to forget about using a light bulb to signify "ideas" or "innovation". It's been done so many times before for so many years.
Also, you should stick to two colors top. In this case, the grey and lime green. With text in black, the word mark feels disconnected from the rest of the logo.
Thank you Shawali! I would really appreciate if you can give me your opinion on the "infinite" version! Right now i had to put this project on pause but i will get back on track soon