Unifast
kristin006 | Mon, 07/14/2014 - 03:22
Brief from client
Redesign of actual logo, so the company looks more professional and has solid brand that fits the fire safety industry.
Target group: Men 30–50 years old, engineers or owners of companies {development}.
This square form was liked by customer (also with a lower case version).
I changed the -A- and -S- and -F- to make it look not as futuristic as before. I wanted to see how more humanistic approach will look like.
The -S- letter needs a lot of work I know, but once I get general form and logo version chosen, I will concentrate on the details.
Thanks for comments guys.
8 Comments
F and S looks strange. I would work on it. The tagline seems too small too. Won't work at small sizes.
Generally there is no idea, nothing to remember it by.
Also, make sure to use the post new version button in the right sidebar when you're ready to post a new version so all the logos are kept together nicely. ( I fixed it for all your previous logos.)
Hi Botw,
this is customer old logo in a redesign process, he wants to make it work. Lets see.
Thank you for appreaciated comment.
Here is the original old logo:
If I look over at the plethora of older versions I can not really see any progress I am afraid.
What is the goal of this logo? Step away from the computer and think, sketch, and brainstorm. When you have a solid goal come back to the computer and try.
Good luck.
Thank you Waffles. The goal is to make it look more like a company logo than a tag from a sprayer hand.
I was asked to do something to make it look better. Somehow I dont know what to do with this one. Maybe I should just leave it to some other designer :(
Take some time and search the internet for some inspiration. Contemplate for a while and scribble some ideas on paper. If you get some that start to take shape start re-sketching those in better detail until you have at least a few solid ideas. Then move to illustrator and polish it up. Don't try to do this on your computer without sketching it out first. It's near impossible to get anywhere solid that way. Best of luck to you and don't give up!
Jon, really nice encouraging reply! Thank you :)
Well, I used up my whole sketchbook. I didn´t like anything what I came up with very much, so I tried to start searching for good fonts as a solid base, than see what I can do with the whole thing. I found a font I really like and tweaked it, it s been uploaded just now. I will get back to my sketchbook again at this point. At least I have some base now.
Thanks again! If there were more such kind and helpful people like you out there, world would be amazingly happy place :)
In my opinion i find that the main font works the best out of all your versions although the F and S do look slightly odd, i also agree with botw about the tagline being too small and not particularly working. This is a tricky one but just keep going! You have shown great determination to have gotten this far! :)
Thanks Zander :)
Useful comments. I will bear that in mind.