Well
Joe White | Thu, 06/27/2013 - 02:56
Brief from client
The company will be a holding company for several other projects, in several sectors, so the logo itself shouldn't be limited to one particular sector. (Tricky..)
New variation. Purchased the font for this one.
9 Comments
Even though its purchased, I still edited the connections between the letters so the flow is consistent.
Wonderful font!
The icon fits better now, but I like much more the pattern added on well in the first version. Tough I don t know what to say about the bucket.
this looks awesome now.. i love that font.. what font is it? I disagree with Allie about the pattern on the well.. i think it looks better like this and ive seen you use that same pattern on quite a few things youve done.. it reminds of your salmon logo to much
cool!
You know i love your work, but in this case I think there's a great disconnect between the style of the symbol and the Typography.
The wordmark is too sport-y for that icon.
They're both great on their own, I just don't think they really work together.
I liked the first version better.
yea good comment i have to agree the font does remind me of a sports team logo or a sporting clothing logo as well
This is quite a difficult job at the moment. The client is still undecided about what he wants to do with the company. He's planned to have the logo done first, but will then decided on the area of business afterwards.
I've been producing these logo's to try to evoke any thoughts or feedback from the client, essentially its a long winded game of "Hot or Cold" But so far the client, hasn't given me any direction or even shown any movements towards liking any of the styles.
His last feedback suggestion was to try the word all in capital letters. Which gives me no influence towards what he liked from any of the previous ideas.
yea sounds like you've got a bit of a tricky one there, and a bit of a nightmare client Joe! good luck!
I know you ll make your client very happy! I just know it! :D