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Wizer take #2

Brief from client 

Hey guys.

So it so happens that my client found a direct competitor of his smart phone app who used the exact same font that I based my first logo on (after having spent hours on it, of course)

So I went back to the black board and decided to use that hand lettering technique I've been dabbling with lately.

So here it is. It's far from over yet, I still have a lot details to tweak, especially the e and the r. But if you guys notice anything, don't hesitate to point it to me, it's easy to get lost in your own work and to lack the hindsight.

As a reminder, the concept of the app is that you can get feedback from specialists on different products you'd like to buy. And you can also give pointers to someone on a item you are a specialist about.

Here's a more advanced version of my Wizer logo.

I haven't totally ruled out to have the two swooshes below and above, for it gives the idea of swiping. But for now I just kept the one bellow.

Same thing with the red color. Nothing definitive about it.

5 Comments

Shawali's picture
1379 pencils

Smartphone icon.

Maam Pope's picture
14 pencils

Have to say it again....the W looks like the german football club Werder Bemen

dionisdei's picture
57 pencils
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"W" lost something there from the previous version, I really liked the little top corner, small but very noticeable.

JonAtkinson's picture
217 pencils
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This is definitely a lot smoother and more refined. I do think I agree with Dionisdei about the subtle corner on the W from ver 1. I'm really digging the smartphone icon.

godoval's picture
76 pencils
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Good work!

Version history