Aequitas
lifestyle_x | Fri, 11/20/2015 - 18:01
Brief from client
A new start-up that creates round, colourful swings for kids that are made from fair-trade rope of the Philippines. Design, but still fun. The logo is for the product, not for the company itself.
I did a lot of sketches and this is something I came up with. Not yet satisfied with it. Any tips on improving this one?
5 Comments
Are those...legs?
Sorry, but this one is even further off than the last one. I thought those were capped electrical wires at first. You've got some more brainstorming to do.
Pfoeh, this is a hard one. It seems like I can't relate to fun/kids-themes.
Start thinking outside of the box; this logo isn't going to be very easy. First, do some research on google, www.logopond.com, www.stocklogos.com, etc. for a fun/playful/child-like identity and discover what traits the logos have in common.
Next, after you've drawn inspiration, do some work on your own to incorporate what you want your logo to be. Maybe you can hide a swing in-between letters in a subtle way, or create something more abstract to imply playing, fun, etc. And sketch the living hell out of an idea. Sketch at least 10-15 good ideas.
Then, take 2-3 good ideas and flesh them out on the computer. From there, present your best idea.
Can we maybe see the other sketches you did? Maybe we can help spot a diamond in the rough!
Looks so funny for me. I kind of like it. keek trying