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Charity Creative

designerken | Mon, 12/26/2011 - 22:02

Brief from client 

Logo design for my freelance design company. Charity is my last name. I'm not sold on whether I want to do a symbol or a word-mark logo. I do live in Southern California so I tend to like the surf/skate/snow logos.

Playing with some ideas over the weekend and decided to go in a different direction. Better? Worse?

6 Comments

G13Design's picture
144 pencils
G13Design | Tue, 12/27/2011 - 01:21

I think you were better off with the last one.

IMHO.

boyd669's picture
39 pencils
boyd669 | Tue, 12/27/2011 - 17:23

agree with G13

natman462's picture
71 pencils
natman462 | Wed, 12/28/2011 - 01:37
Idea
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Symbol
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Typography
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Colors
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I like the way added the pencil element to this but as a freelance design company I believe you should run along with your first design as it has a more creative feeling and industry orientated to a certain degree.

People would look at this logo and think of something totally different than a design company.

All the best.

splashster's picture
124 pencils
splashster | Wed, 12/28/2011 - 14:26
Idea
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I have a problem with your idea to play this on 'charity'.
I know it's your name but , in my opinion, this will create a misconception for your clients.
It's in human nature, when they see 'charity' they will expect you to work for free or for a pocket change.

G13Design's picture
144 pencils
G13Design | Wed, 12/28/2011 - 18:54

I had been debating saying the same thing. I would definitely think about that. You will probably save yourself a lot of headaches down the road by using another name... People always want something for nothing- with a name like that you will be so busy explaining yourself you will never get any work done.

designerken's picture
designerken | Thu, 12/29/2011 - 05:42

Thanks for the input guys. I hear what you are saying about the name. Trust me I get it all day long when I am not even talking about my business.

I do most of my work for the Christian ministries and churches so I am not afraid to use "charity" but with the branding side of things. The last round was still my favorite so far, there is an idea out there somewhere....until then, back to the sketchbook.

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