Charity Creative
designerken | Fri, 12/30/2011 - 21:53
Brief from client
Logo design for my freelance design company. Charity is my last name. I'm not sold on whether I want to do a symbol or a word-mark logo. I do live in Southern California so I tend to like the surf/skate/snow logos.
Going back to the original direction, but having a more solid idea with the mark and using the 2 C's to form a cross in the negative space representing the market I plan on targeting. Typography still needs to be tweaked some. But the general idea is getting more refined now I feel.
5 Comments
I think the symbol needs to be re worked, & I think you should incorporate white into the logo somehow to. The whit will break break up the plainness in the colors.
Bearing in mind your main target group are religious organizations, I think this one might actually work just fine.
It's simple and clean and it presents you well to your target group.
Good job.
I think the cross needs to be more obvious. I didn't see that until I read it. Right now it looks like a zero or poorly executed C's flipped for no apparent reason.
The horizontal of the cross is too close to mid-way.
But I see the dilemma - you basically lose the "CC" if you concentrate on the cross- or vice versa if you concentrate on the CC. It will take some work to get the perfect balance.
I like the idea, but somehow the symbol falls flat. Try different weights and orientations perhaps.
i like it but if you can find a way to polish that symbol a bit more...money!