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DESHA - Creative Design

Brief from client 

With the concretization of a child dream to create an agency together my brother, came the task of give it a name.

Aiming to create a name that have a good sonority and easy to remember, allying responsibility and personality we arrive at name “DESHA” that have a sound like “DEIXA”, which in Portuguese means “Leave” or “let”. The slogan is “We do it” and give the complete and literal meaning of word.

Another part in conception of name carries is the activity filed together the names initials:

DES – Design
H – Héverton (my own name)
A – Anderson ( my brother’s name)

With a script font, try to represent elegancy and funny. The symbol makes an exclamation point which means an affirmation.

DESHA! A gente faz (LET! We do it)

The biggest challenge of this logo is became it simple e easy to use, without many aggregate draws. Now my doubt is to meet your opinion, is know if I have to use the symbol or just the typography.

Hope you enjoy it.

4 Comments

natman462's picture
71 pencils
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Hi, I see what you are going for but i think that the lobster font is becoming too overused now and for a logo such as this, a more "professional" font could be used.

Shawali's picture
1379 pencils
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I agree with natman. Lobster is a really cool font and it's free. Therein lies the problem : you see it everywhere. So now it kinda falls into the Comic Sans territory.

I also don't really get the weird exclamation point.

This logo shows that you're an able designer, but the font has to go.

M@'s picture
345 pencils
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completely agree with the above^ As you only have 5 letters for your name, why not create your own font..or change an existing font to make it your own?? that way you'll be showing Creative design right in front of people everytime they see your logo! :) i also dont think the symbol/ exclamation mark is doing anything useful here.. it reminds me of a fox's tail!

hévertonb's picture

Thanks i'll try a new one

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