DESHA - Creative Design
Brief from client
With the concretization of a child dream to create an agency together my brother, came the task of give it a name.
Aiming to create a name that have a good sonority and easy to remember, allying responsibility and personality we arrive at name “DESHA” that have a sound like “DEIXA”, which in Portuguese means “Leave” or “let”. The slogan is “We do it” and give the complete and literal meaning of word.
Another part in conception of name carries is the activity filed together the names initials:
DES – Design
H – Héverton (my own name)
A – Anderson ( my brother’s name)
With a script font, try to represent elegancy and funny. The symbol makes an exclamation point which means an affirmation.
DESHA! A gente faz (LET! We do it)
The biggest challenge of this logo is became it simple e easy to use, without many aggregate draws. Now my doubt is to meet your opinion, is know if I have to use the symbol or just the typography.
Hope you enjoy it.
3 Comments
The only reason I've put a thumbs down to the Typography is just due to the overworking of the type here. I dont think creative needed to be changed at all really. I'd maybe try this out either filling all the space underneath the D to the tail of the H. Otherwise theres a lil gap there in the middle which unbalances this all. Best way is to make lots and lots and lots of small changes. Just judge it all by eye and be as critical as you can about every small thing. Too much can always be cut back is my motto.
Otherwise it all looks cool. Be great to see more ideas and other styles before deciding on any one logo. Its good to imagine just starting again from scratch just to build up more ideas.
Thanks Joe, that's the kind of critique that I needed
You've clearly got a good eye for design. You went from Lobster over to Sansita which is a good move. As you take a look around the web for various logo's you'll see how much lobster gets used.
I'd be interested to see what other ideas you might have for this to have a comparison to.