feedback about a chemical company logo concept
newenglander | Thu, 08/13/2015 - 15:33
Brief from client
To give the company a fresh, more relevant and recognizable logo with and without the text.
a variation of version 2. The intent with versions 2 and 3 is to use different color liquid and text for each of the different product lines
17 Comments
OOooOO, I do like this version alot. I think you did an amazing just displaying the 3d shape of the light bulb/beaker. Again like my critique on your last version; just some separation of colors.
The only other issue I have with this version, is adding that effect, makes it lose the feel that this too is also a light bulb, it makes it seem as if the white is just empty space in the beaker.
Thank you Shar for the kind words, your previous comments have inspired me to dig deeper and explore some other possibilities.
I too was torn. On one hand, the addition of the highlight took something away from the implied lightbulb. On the other, it hints at 3D in a way that overcame some of my previous objections to 3D.
I'm also toying with ways to possibly separate colors... though I am hesitant to add much more than I have already so we'll see. Many many thanks for your insight.
No problem. It is a very tasteful design.
That little backward wobbly thing makes all the difference! Normally I am against adding another element just for the sake of having one, but dang, is that ever nifty!
Agreed.
Now let's liven that text up! I'd be all for a fresher typeface.
I hear you Killswitch. After my first post and everyone's helpful commets I spent hours pouring over fonts. Museo 500 stood out partly because the Cs in that weight really seem to mimic the roundness of the bulb/flask.
May I ask, what might be an example of a more fresh font? (not necessarily one for this project, but simply a font you consider more fresh). It'll give me a better feel for your perspective.
Thank you for your insight. I appreciate it.
I had to laugh as I read your comment Waffles. I too prefer stripping a concept down to its essentials. I really wanted to imply 3D without resorting to highlights, shadows and gradients. And this seemed to accomplish my goal. So glad you like the impact.
^_^
I would use the more cyan blue for the «CHEMICAL»
instead of the dark one.
Thanks ietPt, I have created dozens of variations in a quest to explore how I might use color across the company's many product lines. Here's a version that I believe is very much what you have in mind...
The reason I originally chose to use a lighter color on top was to imply that this isn't just a flask but that it's illuminated from the inside. Though not necessarily as attractive as the version below notice how, once the colors are swapped, the flask really does seem to lose it's bulb-like character even more so. But perhaps at this point I'm overthinking it. Frankly, I like both versions (and the many color variations seem to work well too).
Here's an example with an "eco vibe" that we could use, say, with their greener product labeling.
I am diggin this one hard.
I get what you tried to do with the symbol, but something really bugs me. I, for one, see the bottle first and as it is, it points downward and to the right, which is usually considered as a sign of decline and negativity. On the contrary, something pointing up and right is usually seen as a sign of progress and upliftingness.
Now, I'm not a fan on the font work. "Chemicals" being only slightly smaller than "creative" makes the word mark look uneasy. I would create more contrast between the two words, with two different yet complementing fonts or more different sizes, for example.
This logo really goes to show that you possess some good designing skills, but it's not really working for me.
Keep it up!
Thank you thank you for your insight Shawali. Very much appreciated. Already beginning to put some thought into what you've suggested.
You're welcome, man. Always glad to help.
I don't know if it was intended...
but for me the bottle downward with the lines created the
«Light Bulb the Idea» (Creative).
i see some improvements i like it, however you should rework on the font.