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Riptide

Brief from client 

I really don't have much of a brief from the client other than this being for a seafood company. They sent me basic text with a photo of a shrimp curled around it. The client did mention the "tentacles" a few times so i worked out some ideas to incorporate them into the logo. I'm still playing with fonts and colors. I'll post some versions and sketches below as well. Let me know what you all think. I'm sending the first batch of logos to the client today.

Here is the final follow-up for this project. This is the version and the colors that the customer finally settled on.

8 Comments

M@'s picture
345 pencils
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I like this Jon! i even like the slightly odd Green and blue colour combo! good job

Racealistic's picture
66 pencils
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Very well done. I love how you did the shrimp!

Stephen Fitzgerald's picture
405 pencils
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STICK A FORK IN DAT DARN SHRIMP CUZ UR DUN'

I LOVE IT! Well done! colors are interesting, fonts awesome, shrimp is dope! well done!

JonAtkinson's picture
217 pencils

Thank you, all. This project has been on hiatus for a while. I had a lot of fun developing this one so I'm glad the client finally got back to me to proceed so I could put this to bed.

mahayni's picture
195 pencils
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I remember this, it was an interesting project.
I really like how it developed and evolved from version 1.
Very well done, I like the font, the colours and the the way the tentacles are now involved with the type. The final touches did really well.

Alpreacher's picture
57 pencils
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All is good, but I would keep the shrimp red, cause that's how it tastes best. When everything is B/W it doesn't matter though. Good job!

JonAtkinson's picture
217 pencils

I liked the shrimp in red but the client wanted to use a pallet like the Seattle Seahawks. I proofed a version still using the red but they ultimately chose this one. My favorite was the Navy and Red.

Shawali's picture
1378 pencils
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Nice job Jon. I like the green/blue scheme.

Version history