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Wizer

Brief from client 

Hi guys. Here's another project that has been on hold for a few months.

Wizer is web app that helps you choose the right product that you really need, thanks to the help of experts, ie other subscribers who actually know their stuff about that particular product. Basically, it's pole based social shopping app, if you will.

The idea behind the name is that thanks to the app, you'll get "wiser" when it comes to choose the right product.

So here's a idea a quickly put together. No colors, no micro tweakage yet.

The "wise" thing made me thing of an owl. The symbol is a combination of a owl head and a pie chart. Simple enough.

The font is a slightly rounded Neutra Text demi.

I have several other proposals around the same idea, which I'll post later.

Have at it, boys.

5 Comments

xKillswitch's picture
424 pencils

Am I the only one who got "bud wizer" out of this? Because the first image kind of looks like a plant bud. Is this intentional? :)

cubby's picture
15 pencils
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Currently it looks like a flower bud, an eyeball (looking up), or a Pacman eating a piece of cake/pie. Gotta have the eyes or it isn't an owl. ;) The typography is good, but you may need to change it when the mark is revised.

Racealistic's picture
66 pencils
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Am i the only one who saw a piranha plant from Super Mario at first glance? :)
It's a nice logo Shawali. You seem to have worked out the connections to put down a concept of the logo. But my suggestion would be to make the owl features a bit more recognizable. The way its now i only see the piranha plant. Good luck.

Shawali's picture
1379 pencils

You guys stumped me there =) I really did not see a plant bud when I came up with it. But I guess you got a point. I'll fix this.

xKillswitch's picture
424 pencils

The only irony here is the unintentional "budweiser" rebus :)

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