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Aggressive M

Barakuda | Wed, 10/02/2013 - 20:04

Brief from client 

Sportswear logo company for MMA and STREET
WORKOUT
the brandname is "MASSIVE"
project not ready

6 Comments

JonAtkinson's picture
217 pencils
JonAtkinson | Wed, 10/02/2013 - 20:32
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The "M" looks like it's closer to the bottom of the rounded rectangle than it is to the top. Slightly left as well. The misalignment makes the radius of the corners look funky. I do like the logo and concept though.

JonAtkinson's picture
217 pencils
JonAtkinson | Wed, 10/02/2013 - 20:33
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I also think connecting the "M" was a strong move.

Darbo Scalante's picture
32 pencils
Darbo Scalante | Thu, 10/03/2013 - 03:50
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You're almost done:

Remove the overused-rounded-corner-rectangle and let your logo to live out of the box.

The small rounded bottom ends of the M can have a little more area.

Clear the small tips that descend from the upper V figure.

Balance the negative/positive space of your bars.

Hope this directions could help you.

Greets!

Darbo.

Annedien's picture
3 pencils
Annedien | Thu, 10/03/2013 - 12:53

This logo is indeed aggressive, so you succeeded in that. From a big distance i read the M. The rounded corners and big M feet illustrates the 'massive'. You thought about it. But i don't like it. I don't like this aggression vibe, it is nasty. I would prefer a more sportive, energetic feel to this logo.

Pushkin72's picture
18 pencils
Pushkin72 | Mon, 10/14/2013 - 15:09
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It's not agressive. It is a big visual noise.

Barakuda's picture
Barakuda | Mon, 10/14/2013 - 17:26

Yes I agree it is a little chaos but I worked on it. Did you have any idea to improve this logo?

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