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Aggressive M

Barakuda | Sat, 10/19/2013 - 13:02

Brief from client 

Sportswear logo company for MMA and STREET
WORKOUT
the brandname is "MASSIVE"
project not ready

5 Comments

AbbaSez's picture
20 pencils
AbbaSez | Sun, 10/20/2013 - 02:43
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Nope. I miss the box/border around the stylized "M". It grounds it - while adding strength and power, like a stamp or seal.

Go back Version #8..or Version #5. Keep the "MASSIVE" underneath (which I still love). Then stick a fork in it. It's done.

midnimo's picture
3 pencils
midnimo | Mon, 10/21/2013 - 09:41
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I agree with AbbaSez. and I think the box around the 'M' seems to me pretty good. Further I've seen all the other versions and I would choose v9 and v8, because of they are good and simple. And I would keep using the rounded box around the brand name. Good luck.

Stephen Fitzgerald's picture
405 pencils
Stephen Fitzgerald | Mon, 10/21/2013 - 17:35
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SO hard when you have so many versions, i agree about the boxes around the name / logo it seemed to ad a little touch.

renatopetrolini's picture
4 pencils
renatopetrolini | Tue, 10/22/2013 - 13:15
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I think the symbol is fine, maybe you coud grow the side bars on M a bit. not sure about the typeface. Could be even more bold and more agressive.

Shawali's picture
1379 pencils
Shawali | Tue, 10/22/2013 - 15:04
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The gap between the M and its right descender is wider than the one between the M and the next letter. Basically it kinda read Niassive.

Also, you really got the widen the tracking and fix that kerning.

Version history