Blooet
Gigafrost | Thu, 09/13/2012 - 17:41
Brief from client
Creative agency that focuses on growth, linking, and evolving.
Changed the colors to make it more print friendly. Font is bigger and side "circles" are removed to make it more simpler. Critique is welcomed.
9 Comments
Looks a lot better to me now.
DOOOOPPE!
that's a good turnaround and i like it.
stop there man, you got it :)
I'm sorry ... maybe I'm the only one who thinks this logo is not working on any level. It looks like an alien to me. Now if the target audience are kids, then okay ... but I just don't get it. I can't believe a creative agency would use this. What kind of creative agency? I say scratch it and go back to an empty canvas.
I respect your opinion, but I will have to disagree with your thought process. For something to use a childish theme doesn't always mean that it applies to children. I suggest checking out some of these designs!
http://blueblots.com/inspiration/40-charming-and-adorable-childish-logo-...
I mean you can even throw Google in their as well as being "cutesy" with their logo colors and puffy text which further proves my point!
I do agree with you and Theo though in the respect that it will be confusing on getting the "what are we selling?" question answered. There is still some mystery as to what the company is about.
Although I like this logo, I tend to agree with kimBLiSS. I always ask myself first: what are we selling here? If the answer is : "don't know", then the logo is probably not doing its job.
You improved it although I thought it couldn't be improved.
And to those who don't like it: Think of it as a mascot of the company. Perhaps they could even develop a 3D-version, a kind of sculpture.
Exactly my point.