Recovery Africa Logo
TTess | Thu, 09/06/2012 - 21:20
Brief from client
We are a very small nonprofit working on alcohol and recovery activities in Ghana, West Africa. I do all the communication for the organization, including trying to create our logo. We are a U.S. based organization, which is registered as a 501(c)3 in Ghana. In the U.S. we are affiliated under a recovery-based umbrella nonprofit. BTW the colours in the logo on this site appear a lot brighter. We plan on expanding to more countries, hence the use of 'Africa'. Thank you for any feedback.
2 Comments
My uploaded colours appear too bright. It's supposed to be cyan more mute not this bright!
I'm sorry to be harsh, but it seems that no one else is stepping up. I'm glad to see you mention the colors being too bright- but even so, these colors aren't very nice together. Everything other than the brown 'a' disappears because there is such a stark contrast in color.
The font you chose is really plain, doesn't really do anything positive for your logo here.
Lastly- While I can see that you have your brain working on different ideas, I don't think having the shape of Africa as the hole in the a is really working here.
Maybe sit down and think of other ways to convey 'recovery', and how to mix that in with Africa. African colors might help. You seem to want to use that shape, which is fine and dandy, but recovery certainly isn't being conveyed here. Keep digging, you'll come up with something! (Or, if you're not a designer- maybe just toss an ad up on craigslist and see if you can find someone to do it for you!?!)